What to Be Obsessive About
Ignore these 3 things at your own risk!
While it's exciting to do something new and different, donors may have more trouble keeping up with your changes. So smooth the path before them, and invite them to come along with you. Meanwhile, keep assuring them that you are still doing the work they love — and have supported for years. Jarring changes can be hazardous to your fundraising success.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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