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Fixate on donor service
In January, I received several receipts for year-end gifts; one barely arrived before the end of the month. I understand that year-end giving (usually) exceeds other months, but that's not an excuse for taking four weeks to receipt a donation. Knowing our giving patterns means we have time to prepare by bringing in additional staff or volunteers, cross-training current employees to help out with the deluge of year-end gifts, and budgeting for overtime as necessary.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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