What to Be Obsessive About
Ignore these 3 things at your own risk!
This is only one place where we need to be passionate about donor service. Donors call, e-mail and write to us; these aren't interruptions in our day, but rather opportunities to strengthen relationships with our supporters. They hit milestones in their giving — cumulatively giving $1,000, giving for five years, etc. These are opportunities to surprise donors by recognizing their accomplishments and thanking them.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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