What Can Individual Donors Learn From Corporate Philanthropy?

Feb. 25, 2009, The Wall Street Journal — What can individual donors learn from the philanthropic practices of big corporations? We talked with three corporate leaders at an annual gathering of the Committee Encouraging Corporate Philanthropy (CECP) to find out how big companies make charitable gifts and what their practices can teach individual givers. We also quizzed them about corporate social responsibility — the buzz-term for putting a good charitable or socially-aware face on your company — and whether it helps attract new, younger employees.