What Can Individual Donors Learn From Corporate Philanthropy?

The economic pressure has made it harder to write checks, says Taurel, the emeritus chairman for Eli Lilly, but companies are seeking other ways to contribute. For Eli Lilly, part of that is bringing personalized medicine to 170,000 patients at no cost. For individual donors, this could mean offering pro bono services — such as accounting or IT know-how — to charities you care about. Or teaming up with friends to pool resources and raise money.