What Can Individual Donors Learn From Corporate Philanthropy?

Philanthropy also boosts business. Eli Lilly’s efforts help expose their products — medicines — to more markets. Case noted that companies with a strong philanthropic identity attract more customers these days. He pointed to 1% for the Planet, which we blogged about previously, as an example of a successful model. Member companies adorn logos on their merchandise alerting consumers that 1% of the sale will go toward an approved environmental nonprofit.