What Does Your Board Need to Know About Direct Mail?
It’s not really that surprising. Even those of us who work with direct mail regularly don’t always understand the subtle intricacies of how and why it works. No wonder it can seem arcane and confusing to those outside our esoteric world!
So to help you make your case to the skeptics, here are a few tips on how to explain the importance of your program, in language you don’t have to be a mail nerd to understand.
- People:
- Willis Turner
- Places:
- New York
- Richmond, Va.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
