What Does Your Board Need to Know About Direct Mail?
The purple line shows that, yes, costs did plummet. However, as the green line proves, three full years after the acquisition cut, revenues still had not climbed to even their lowest previous level. (Source: 2006 Annual New York Nonprofit Conference)
This organization learned the same painful lesson so many others have: The only thing more expensive than prospecting is not prospecting.
- People:
- Willis Turner
- Places:
- New York
- Richmond, Va.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
