What Fundraisers Can Learn From Zappos

What does it mean?

Great customer service often means setting up systems and processes to make people feel like they're your organization's only donor. (That's the unsexy part that precedes your snazzy new multichannel campaign.) Start by centralizing all of your data in one database so donors don't get contacted multiple times by different departments and your relationships with them can be tracked clearly. Set up a tickler system to make sure your executive director personally calls a few people who make significant gifts each week. Send out a prompt thank-you for every gift — driven by a person and a database that make sure it happens like clockwork. And make that online donation form easy, secure and fast to complete.