What Fundraisers Can Learn From Zappos
It might be called ‘customer service’ now, but we’re talking about stewardship.
It's been years since I've heard fundraisers use the term "stewardship" to describe part of what they do, but that's really what we're talking about here. In fact, fundraising hasn't really changed much — we've just adopted more of the language for-profits use and found ourselves drowning in a sea of new ways to do it.
- Companies:
- Fountain House
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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