What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
Instant death rate
It’s the saddest moment in fundraising: your earnest efforts to change the world getting trashed without a second thought. It might be that the wrong recipient is making the decision. Or the right recipient at the wrong time. Maybe she’s annoyed with your organization. Maybe she’s annoyed with a different organization and taking it out on you.
- Companies:
- Merkle
- People:
- Jeff Brooks
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