What Goes On in the Mailbox?

I’m guessing that at least half the pieces that survive the nondelivery and ignore rates fall here.

And there’s not a lot you can do about it. An excellent carrier envelope will help. A track record of being relevant with your donors will help. Superb customer service and flawless data will help.

Pieces that survive instant death have a chance at success. But they still have to get past some near-miss situations.