What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
I’m guessing that at least half the pieces that survive the nondelivery and ignore rates fall here.
And there’s not a lot you can do about it. An excellent carrier envelope will help. A track record of being relevant with your donors will help. Superb customer service and flawless data will help.
Pieces that survive instant death have a chance at success. But they still have to get past some near-miss situations.
- Companies:
- Merkle
- People:
- Jeff Brooks
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