What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
- Yes, I want to give, and I’ll give right now.
- No, I don’t want to give. I’ve considered your appeal, know what you said, and I still say “no.”
The good news: I believe the deck is stacked in your favor at this stage. If a message gets that far, you probably have a good alignment with this particular donor.
- Companies:
- Merkle
- People:
- Jeff Brooks
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