What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
I admit that this exercise has been unscientific and unverifiable. But stepping outside the yes-or-no framework that response rates suggest can help you think about fundraising more realistically. FS
Jeff Brooks is creative director at database marketing agency Merkle and keeper of the Donor Power Blog. Reach him at jbrooks@merkleinc.com
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- Merkle
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