What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
I wasn’t completely ignorant: I knew that you can bring in a lot of revenue at a great ROI with a response rate of 5 percent or lower. But I thought if we got our act together, we should at least get a majority of donors to say yes! We could revolutionize fundraising! Etc!
When you’re young and inexperienced, if you say things like that with a certain level of conviction, you can get some cred as a “visionary.” At least for a while.
- Companies:
- Merkle
- People:
- Jeff Brooks
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