What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
Fortunately, after a few years of railing against the massive failure I saw in direct-response fundraising, I started to take a more realistic and nuanced view of what happens between response and nonresponse: It’s not binary.
In fact, if you think about it, only a tiny percentage of responses are real yes or no votes. A lot of them fall somewhere in between. Even more never rise to the level of being consciously considered.
- Companies:
- Merkle
- People:
- Jeff Brooks
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