What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
It’s the same with direct mail. The intermediate steps aren’t measurable, but by applying some imagination, you get a picture of what happens to direct mail on its way to nonresponse. And that can suggest some smart tactics that will improve response.
It’s a long and winding road between the bulk mail center and the donor’s checkbook. Let’s take a look at what can go wrong and when.
- Companies:
- Merkle
- People:
- Jeff Brooks
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