What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
You can improve your chances of being noticed with superb creativity. Duh, right? The trick is, all that creativity has to be on the carrier envelope. Nothing else really matters at this point.
We usually think this is entirely a question of copy and design, but if you stop there, you’re missing opportunities: color, texture and size. These all can help an envelope stand out in the crowd and improve response.
- Companies:
- Merkle
- People:
- Jeff Brooks
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