What Goes On in the Mailbox?
It’s more complicated than it seems. But if you think it through, you can target your fundraising messages for better success.
Let’s climb out of the mailbox and into the donor’s hands, where there’s some conscious interaction with the piece of mail. This is the most harrowing part of the journey. It most often happens with the recipient standing over a trash can, making instant judgments, and dropping many pieces to their sad and untimely ends. This is the dread …
- Companies:
- Merkle
- People:
- Jeff Brooks
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