What If Mark Twain Was Your MGO?
“There are two times in a man’s life when he should not speculate: when he can’t afford it, and when he can.”
Ground-level research for MGOs starts with very basic things like looking at which of your donors might be willing and able to make major gifts. You might do a wealth overlay on your file, then see which donors are active in civic affairs, which are board members of other organizations, and so on.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
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