What If Mark Twain Was Your MGO?
Next, tailor an action plan to each individual. What are her passions? What motivates him? What kind of attention does she respond to most positively?
Some people like attending black-tie dinners and seeing their names high up on the sponsorship list. Others want you to visit them personally. Still others are anxious for access. They want to be noticed and appreciated by the people at the top of your organization. Or they want to be asked for their input and advice. Each prospect is different. And each one needs his or her own strategy.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
