What If Mark Twain Was Your MGO?
It takes time, and sometimes it takes investment. But it’s well worth it. I knew one MGO who took a key donor on an African safari. It wasn’t cheap, but because the officer knew her prospect and had cultivated a strong relationship, the ROI was more than worth the time and money.
So, “Attention must be paid,” as Willy Loman said in “Death of a Salesman,” but it can’t be faked. People know when you’re being genuine and when they’re getting the canned message:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
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