What If Mark Twain Was Your MGO?
“Any emotion, if it is real, is involuntary.”
Building a new relationship with a prospect is just like meeting anyone you’d like to know better. Don’t come on too strong, but be gently persistent — don’t look for shortcuts:
“It usually takes me more than three weeks to prepare a good impromptu speech.”
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
