I went online to the maker's website — yes, kitty litter is that big a deal in my home. There was no explanation for the change, just lots of starbursts touting the new product nestled amid photos of cat lovers and their pets, and verbiage about us all being valued members of the XXX brand family.
I lodged a complaint via the Contact Us link. My first peeve was that the link opened to a form that generated the e-mail but didn't provide an e-mail address. Hit "send" and your comment just goes off into cyberspace. And that lone "Your Comment Has Been Sent" message never makes me feel even moderately confident that it has. Why not list a real e-mail address that includes the company name and, better yet, a person's name — mlsmith@kittylitterinc.com, for example?