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Every day, fundraisers have a challenge. We somehow have to convince our potential donor to choose us to receive his or her donation.
No single nonprofit — large or small — is the lone voice crying out for those few discretionary dollars. Radio spots for the local food pantry, late-night TV programs about children in Africa, mailings from a nearby hospital, and posters at work about the Combined Federal Campaign or United Way — all are begging for attention and dollars.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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