Not to Be Rude ... but What's in It for Me?

Every day, fundraisers have a challenge. We somehow have to convince our potential donor to choose us to receive his or her donation.

No single nonprofit — large or small — is the lone voice crying out for those few discretionary dollars. Radio spots for the local food pantry, late-night TV programs about children in Africa, mailings from a nearby hospital, and posters at work about the Combined Federal Campaign or United Way — all are begging for attention and dollars.