Not to Be Rude ... but What's in It for Me?

A donor chooses an opportunity to support for a number of reasons, most of which we can’t control: It’s a family tradition, I know someone who benefited from this organization, I’m hoping a donation will be an investment in good karma, I like the logo …

However, we aren’t totally at the mercy of logical — or occasionally illogical — reasoning. Our “offer” can influence whether or not a person chooses to give.