Not to Be Rude ... but What's in It for Me?

When? How much?
If a potential donor has some disposable dollars, she may not be eager to part with them today. So as fundraisers, our next job in developing our offer is to explain the sense of urgency. If you don’t get the funding to implement your solution to this problem right away, what will happen? When a donor considers several options, each one sounding quite convincing, he or she wants to make the right choice. That means investing in something that can’t be put off for a year or a month, or even a week.