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What does this perfect solution cost? This is often where offers break down. We’re hesitant to commit to too much detail. Having flexibility with donated dollars is always great, but, especially if you are trying to acquire a new donor or upgrade a lower-level giver, you need to provide specifics.
Fill in the blanks: “We can do ____ for $___.” If you don’t know what goes in the blanks, you need to talk to colleagues who do and get more information.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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