What’s Hot, What’s Not: 2009 Edition

To grow in spite of the challenges the economy is creating, look to some of the less expensive online tools that are available. Now is the time to develop a social-networking strategy and stay focused on building your community; your loyal donors will continue to support you.

*Ignoring key indicators
It’s important to never forget the basics. Know what your key performance indicators are, monitor them closely and adjust your development plan to protect what’s important. It’s never wrong to focus on donor retention, but during hard economic times, it’s probably the biggest goal we all need to work to protect.