What’s Hot, What’s Not: 2009 Edition

To be successful with a major event, make sure you plan in advance. Coordinate different locations and host multiple events on a single day, while promoting these efforts under a single brand. Build your online registration and peer-to-peer fundraising tool early, and put it in the hands of your most loyal donors. Offer incentives for fundraising in lieu of charging a registration fee. And don’t forget the value of strong Web site content and the power of the Internet; build a microsite for your event, and promote it on social-networking sites like Facebook.