What’s Hot, What’s Not: 2009 Edition

*Peer-to-peer fundraising
Your most loyal donors and the people you serve are your best ambassadors. Peer-to-peer fundraising makes it easy for people to reach out to their friends and family members, especially when the time is right for them. But it requires your guidance to ensure success.

Nonprofits can start to build a culture for peer-to-peer fundraising by integrating simple features into their Web sites. Remember that your organization’s core messages need to be included with every personal appeal sent to donors. Also, build your brand when you introduce peer-to-peer tools; you then can begin to build a new donor pool.