What Should You Test?

Tests to try

If that’s the case, then here are three of my favorite elements to test:

1. In fundraising mail, the test that usually makes the greatest difference involves the amount you request. That’s particularly the case in acquisition mailings: Will you persuade more individuals to become members or donors by asking for an initial gift of $15, $20, $25 or $35? For some organizations, asking for a lower initial gift results in a higher response rate without a decline in the average gift.