What Should You Test?

For some acquisition programs, it also might be worth testing whether sending your mail via First Class rather than bulk (the new “standard mail”) can significantly boost returns. If you struggle to acquire new members, investing in First Class postage just might be worth it.

3. Involvement techniques — surveys, petitions, post cards to elected officials, etc. — often can boost response rates. You also might try a test that involves asking prospective or current members to sign a “Statement of Principle” or a “commitment to act.”