What We Can Learn From Our Global Fundraising Neighbors

One of the most obvious differences between Europe and the U.S., for example, is the different focus between recurring giving and major giving. Almost all survey participants in Europe stressed the importance of sustainer or monthly giving programs, while the results for North America remained flat. In fact, the U.S. has never truly adopted recurring-giving programs on mass, which, as a British person living in the U.S., I find interesting and a significant opportunity. A recent report by Target Analytics, a Blackbaud company, measured the results of monthly giving programs for more than 15 large U.S.-based organizations and found some telling trends: