What We Can Learn From Our Global Fundraising Neighbors

• monthly donors tend to be younger than those that give single gifts;
• recurring donors have much higher retention rates; and
• monthly donations are less likely to be affected by economic downturns.

Not only are these recurring-gift programs an excellent source of mostly unrestricted, recurring revenue, but they also provide a huge pool of committed and loyal supporters who might make for excellent major- or planned-gift prospects.