The Enlightened Path for Fundraisers

The new donors aren’t interested in spreading around $5 and $10 gifts. They tend to give more, stay around longer and increase their involvement over time. And they’re choosier about the organizations they’ll support in the first place.

This change among donors, coupled with higher postage and production costs, changes the math of fundraising in some fundamental ways. It adds up to fewer and more demanding donors who make you play by their rules. But they also give more if you play along.