The Enlightened Path for Fundraisers
What would happen if you called a fundraising campaign and nobody showed up? It could happen.
The problem is, donors don’t respond to fundraising — they respond to what organizations do. As long as program and fundraising operate in separate silos, your ability to truly connect donors with your mission will be spotty at best.
The Old Way: Nonprofits raise general funds and allocate according to their own needs and judgment.
The Enlightened Way: Donors fund projects and areas of their own choosing.
- Companies:
- Merkle|Domain
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