The Enlightened Path for Fundraisers

Donors seem to be getting more specific all the time. They want to be able to see the difference they’re making. That’s why we need to give them choices about where their dollars go. That’s a tough order for nonprofits that rely on general donors for the operating dollars that keep them going. But more and more, donors demand choice, and they’re likely to avoid charities that can’t give it to them.