The Enlightened Path for Fundraisers
What would happen if you called a fundraising campaign and nobody showed up? It could happen.
The good news: It’s not hard to raise unrestricted funds when donors have choice. Because while donors demand choice, many of them don’t exercise it.
The Old Way: Communications focus on how the nonprofit makes the world a better place.
The Enlightened Way: Com-munications focus on how the donor makes the world a better place.
- Companies:
- Merkle|Domain
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