What's Above Your Fold?
Stuff your envelopes in such a way that thumb-throughers become content-pullers.
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There is zero science involved in my post office stakeouts, so take that for what it is. But I bring it up because it raises an interesting question.
Your package gets opened … now what?
Using the thumb-through method, I opened a bunch of mail and peeked inside. Here's some of what I read quickly:
"You should have seen the look on Katy's face when she heard someone say, 'Set two more places at the table!'" That's from St. Labre Indian School, and the letter jumps right into the story, tugging you in.
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Kimberly Seville
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