What's Above Your Fold?

So does International Rescue Committee's: "Akot was frantic. All night long, she stood vigil over her ailing 9-month-old baby, Sarah, who was coughing nonstop and desperately gasping for breath." Thumbing past the letter, I caught the center of a glossy insert with an image of a string of beads surrounding the words, "Counting Correctly," and I had to know more about that. (It turns out they're used to count every breath a child takes, and if the red beads are reached before a minute has passed, the child definitely has pneumonia and needs antibiotics.)