What's Above Your Fold?
Stuff your envelopes in such a way that thumb-throughers become content-pullers.
From the Democratic Senatorial Campaign Committee, a headline below Vice President Joe Biden's name reads, "FIVE — The number of races Republicans need to win this year to seize full control of the federal government." If that doesn't grab Democratic donors' attention, I don't know what would.
Don't let this happen to you
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