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In an effort to capitalize on its expanded e-mail file, the Brady Campaign did something some might see as counter intuitive when dealing with online constituents: It sent them direct mail. The organization mailed 33,000 non-donor e-constituents an acquisition package in September 2004. The results proved the strategy to be a wise one: Those mailed responded at a rate of 1.26 percent and sent in average gifts of $24.22, with a net per acquired of -$6.22.