What's New

The American Red Cross’ Text 2HELP was one of the first text-message donation programs in the United States. In the wake of Hurricane Katrina, the ARC worked with the Cellular Telecommunications & Internet Association, an international association for the wireless telecommunications industry, to institute the program to support its Disaster Relief Fund, which it promoted through ads in newspapers. Through the program, which ran from Sept. 6, 2005, and Oct. 31, 2005, people could donate $5 to the Red Cross by texting the organization the message HELP.