Now You’ve Read It All: Think Small
Heresy, you say? Not when overwhelming donors might work against you.
Huh?
“What is he blabbering about?” you might be asking right about now. Here’s what I’m trying to convey.
Often, nonprofit organizations focus their fundraising communications on such massively big problems that the potential donor believes that no amount of his support will help. This is what I refer to as a “drop in a bucket” scenario.
- Companies:
- Adams Hussey and Associates
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