Now You’ve Read It All: Think Small
Heresy, you say? Not when overwhelming donors might work against you.
The next time you attempt to communicate with potential donors about the “forest” of challenges that your organization wants to address, remember to take the time to point out a few of the trees.
Jim Hussey is president of Adams Hussey & Associates. He can be reached at jhussey@ahadirect.com.
- Companies:
- Adams Hussey and Associates
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