Breathe Some Life Into Your Annual Campaign
When it comes to lists, the tried and true isn't always the way to go.
Also, he says, scrutinize the top 1 percent or 2 percent of your housefile donors, individually, to determine what characterizes them — including what lists produced them.
“Often, such donors come from a small core of distinctive lists,” Gould advises.
John Mastrobattista, vice president of marketing at Target Analysis Group, Cambridge, Mass., agrees.
Related Content
Comments
