Breathe Some Life Into Your Annual Campaign

Adds Fischette: “Other member/donor files are your bread and butter. To find the best among those, look to find an affinity.”

For example, an environmental nonprofit might be likely to test a camping file such as Campmor or a subscriber file such as Outside Magazine.

“But here, the goal is to find like-minded interests in the outdoors and the environment,” Fischette says. “Similarly, to find more people interested in hiking you might look to rent a catalog list of outdoor gear buyers or go to a magazine for RV owners. There really is a magazine for every interest.”