When it comes to lists, the tried and true isn’t always the way to go.

By Alicia Orr Suman

In list selection, you can also look to mirror your best donors by things such as geography, she explains. Geography can play an important role for some organizations where proximity is important — for example, if it is a local charity, park, museum or smaller nonprofit.

In addition, on prospect lists, Fischette adds that most recent hotlines are always a good bet.