Overteased and Underwhelmed

Without testing the must-have-a-teaser theory on a package-by-package basis, I raise a concern that teasers could hurt more than help. If a teaser doesn’t compel the donor to rip the envelope open, we should ask ourselves, “What’s the point?”

Being creative is fun, but I’ll take boring and effective over creative any day. And these days, if there’s a carrier all but guaranteed to get opened, it’s a plain envelope addressed by hand with a First Class commemorative stamp. You might go with a corner card or not, depending on your brand recognition. But instead of a printed logo, try addressing the corner card by hand, too.